The 3 Things To Avoid When Emailing Your List

Dencho Denchev

When you decide to have an opt-in list, it is not just a  matter of sending your subscribers your promotional  newsletters or catalogs. There are many things to consider  in avoiding many complications. While there are so many ways  you can make people subscribe to your list, there are also  some things you must do to avoid subscribers from wanting to  get off from your list.

Aside from that, you also want to avoid any problems with  the law and your internet service provider or ISP. There are  now many laws and rules that are applied to help protect the  privacy of the internet users from spamming and unwanted  mails. With the popularity of the electronic mail as a  medium for marketing because of the low cost, many company's  have seized the opportunity and have flooded many people's  e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because  people subscribe to the list; they want to receive the  newsletters and promotional materials. They have consented  to being on the list by subscribing themselves, just don't  forget to put an unsubscribe feature everytime in your  opt-in list so that you avoid any confusion. There may be  times when an email account was provided when the real owner  didn't want to subscribe.

It is essential that you keep your list clean and  manageable. Arrange it by using the many tools and  technologies available for your opt-in list. Do not worry;  your investment in this marketing strategy is well worth it  with all the coverage you will get which will likely be  converted into sales then to profit.

Keep yourself and your business out of trouble and potential  run-ins with the law and the internet service providers.  Keep your operation legit and clean. Your reputation as a  legitimate businessman and a legitimate site depends on your  being a straight and true marketing strategist. As a tip,  here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the  e-mails that bounce. Bounced emails, also known as  undeliverable messages, are those messages that, for  whatever reason, were not successfully received by the  intended recipient.

There are bounces that happen or occur because the server  was busy at that time but can still be delivered in another  time. There are also bounces because the inbox of the  recipient is full at that time. There are those bounce  messages that are simply undeliverable ever. The reason for  this is that it may be an invalid email address, a  misspelled email address, or an email address that was  abandoned and erased already.

Manage your list by putting markings on those that bounce.  Erase an email account from your list so that you have an  accurate statistics and records as to how many are actually  receiving your mail. You may also want to check the  spellings of your email addresses in your list. One common  mistake is when an N instead of an M is placed in the .com  area.

2) Always provide an unsubscribe feature in your site and an  unsubscribe link in your mails. When someone in your list  files a request to be unsubscribed, always take that request  seriously. If you don't take them off your list and keep  sending them your e-mails, you are now sending them spam  mail.

When you are reported as a spammer, you and your business  can get into a lot of trouble. You can be reported to the  authorities and maybe blacklisted by many internet service  providers. You will lose a lot of subscribers this way and  many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing  content in your newsletters. It is hard to decipher the age  of the recipient and many complaints may stem from these.  Controversial issues also are to be avoided to not be  branded by your subscribers. Stick to the nature of your  site and business.

Always remember these tips in this article so that you can  have a healthy relationship with your subscribers as well as  be kept within the boundaries of what is allowed in sending  mails to an opt-in list.

Dencho Denchev understand that email marketing is one of the most effective marketing methods. To communicate with prospects and cultivate your list without perfect autoresponder is impossible. That is why he recommend to everyone: http://adtrack.trafficwave.net/t.pl/20920/107036

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