Simple Steps In Creating Advertising Campaigns

Judy LaMont

Marketing and Advertising online can be quite a task. Is marketing the same as advertising? Looking at advertising with ads, design work, and campaigns to then take the product to marketing seems to be some of the differences. Some might say it is the same and it may not even matter at this point. What does matter is that customers and sales are the bottom line whether it is known advertising or marketing.

Our team is committed to bring you the latest and best tools and resources for your work at home business. Wow.. what an influx of creative and talented people. There are so many choices how do you keep it simple? And, how do you know what you need? Of course, that has been our premise; helping you sift and sort the "stuff online". Cutting through all the hype and then just finding worthwhile tools that will work in designing and promoting your business.

Can you imagine having over 600 million users online and now over 34 Billion, yes Billion webpages. Even with the Google web searching and popular sites, it is all but difficult to keep up with the changes. What worked a year ago, ( i.e. FFAs, traffic exchanges, surfs, pixels, etc) have become passe and what may work today may not in the next few months perhaps even days. That is why, we have devoted so much of our time to help you keep up with the changes and let you keep building your business without getting lost in the maze of changes.

We know that the next generation of online business is going to be.... Yes, you guessed it.. ADVERTISING. We are now bringing you the easy system that is still working but have incorporated a lot of the hy-tech stuff too.

Here is a simplistic view of what works:

1. You write or have it written for you... a great copy ad for several sources: ie solo ads, ezines, google adwords, classifieds (we will give you the best places to advertise)

2. You design or have it designed for you... a 1 page splash/squeeze page for marketing lots of white space.. bullet points..and a form to capture information that then goes to

3. Your autoresponder messages, preferred to have a minimum of 12 for a "drip campaign" with testing separated pages and tracking of results.

Seems too simple right? Well, it is simple and best to be kept simple. Let's say, you follow the formula above. Then, all you have to do is keep up with the new technology and add some of the bells and whistles that come along that make the conversion rate higher. So, keeping up with the technology and keeping things simple is the only way that it will work especially when changes are so rapid.

Keep in mind, the traditional advertising is not working, the radio and television ads no longer work as well. As more people are online and they have control over clicking to another site, you have to grab their attention in less then ten seconds. That is quite a task for you as a business owner and as the Internet doubles and triples, you will have to stay up with the changes in order to keep your customers and sales.

About the AuthorJudy LaMont, R.N. MA.Sec Ed. is an Internet Consultant who shows Entrepreneurs how start their online home-based businesses in very easy simple steps. She resides in Orlando, Fl. and is well known for her Internet knowledge and dedication to helping people. Judy can be reached at http://www.bizwizzle.com; or at 407-832-1996. Go to her blog at: http://bizwizzle.biz

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