What Is Network Marketing?

Kevin Quigley.

What Is Network Marketing?
 
 By Kevin Quigley.
 
 To begin with, the concept behind network marketing is
 simple. Sharing - through product or business philosophy -
 is the basis of network marketing.
 
 Network marketing is a multi-billion pound industry involving
 millions of independent business people around the globe.
 Large companies like Gillette, Colgate-Palmolive, Kleeneze
 Europe, AT&T and others, have all turned to network marketing
 because of the very real edge it gives them in both domestic
 and international marketing.
 
 Network marketing is a 'BIG' small business, which offers
 everyone, with or without business experience, the opportunity
 to start and run a home-based business that works. It is the
 last frontier where 'the little guy', (people like you and me)
 can make it BIG.
 
 NETWORK MARKETING
 Vs
 TRADITIONAL MARKETING
 
 The traditional way of marketing products is to move them
 from a manufacturer through a network of middlemen. National
 Wholesalers, regional wholesalers, Cash & Carry warehouses,
 retailers, - the 'middlemen' - all add their 'valueless'
 percentage to the price of the product.
 
 By the time the product or service reaches you, the end user,
 you're not only paying for the product, but a percentage of
 the price for each and every middleman in the network.
 
 In network marketing there are no middlemen. Instead of
 paying them, a network marketing company will pay you for
 whatever amount of product you cause to be 'moved'.
 
 As a sole individual operating alone, the amount of product
 or service provision you could 'move' from your own efforts,
 would be relatively small. In network marketing however,
 the amount you 'caused' to be moved indirectly could be huge.
 
 Here then is the essence of a network marketing compensation
 plan. For not only will you be compensated for the product or
 service provision you personally cause to be moved from your
 own direct efforts, you will also receive indirect compensation
 for the product or service provision that your 'organisation'
 'causes' to be moved.
 
 YOUR 'ORGANISATION'
 
 To be successful in network marketing you will need to build
 an 'organisation'. That is to say you will need to 'share'
 the benefits of both the products/service provision and the
 business opportunity with others. In network marketing this
 is referred to as your 'downline'.
 
 The 'serious' money to be had in network marketing is to be
 had from what is termed as 'over-ride' commissions from the
 'movement' of product or service provision from the 'downline'
 your 'sponsor' will help you to build.(In network marketing it
 is the responsibility of your introducing 'sponsor' to help you
 build your 'downline'.)
 
 All you need to do initially to build a 'downline' is to
 'share' with others the information about the products or
 service provision and the business opportunity on offer.
 
 Theoretically, if after 'sharing' the information with
 others and you subsequently attracted just five SERIOUS
 individuals who decided to join you in your network marketing
 business - for illustration purposes only - your 'downline'
 could equate to the following after five levels of geometric
 growth:
 
 You
 
 You sponsor just 5 SERIOUS people into your business.
 
 Your level 1/ 5
 
 They duplicate your efforts and each sponsor 5 SERIOUS people.
 
 Your level 2/ 25
 
 These 16 duplicate your efforts and each sponsor 5 SERIOUS people.
 
 Your level 3/ 125
 
 These 125 duplicate your efforts and each sponsor 5 SERIOUS people.
 
 
 A little arithmetic will tell you that's theoretically a
 total of 3,905 people on your fifth level.
 
 AN UNLIMITED INCOME POTENTIAL
 
 Imagine the power of a business-building plan that would pay
 you an agreed 'over-ride' commission on each product or
 service provision 'moved' by each and every one of those 3,905
 potential distributors in your downline. Network marketing then
 is about a LOT of people 'moving' a little product. The more
 people you introduce, the greater your income potential. Notice
 that I said SERIOUS people. You may find that you have to introduce
 20, 30 or even 50 new distributors before you find a person who Gets
 SERIOUS about the business.
 
 
 
 If you want to toss aside the potential earnings on offer as
 being ridiculous or impossible - DON'T. I personally have
 met people who are earning 5,000 to 50,000 per month (yes per
 month) from network marketing for part-time effort. Though the
 majority of networkers earn hundreds rather than many thousands
 per month, (most working part-time) it must be understood then
 that if you are to make serious income, you must put in serious
 effort. No free lunches here! The professionals in Network Marketing
 (those that earn HUGE incomes) recognise that to become successful
 you must "go through the numbers". That is, sort through lots and lots
 of people until you find those people who get SERIOUS about the business.
 
 SO HOW DO YOU CONVINCE PEOPLE TO JOIN YOUR BUSINESS?
 
 The simple answer is you don't. You want those who convince
 themselves. If they are truly looking for a way to become
 successful, then they'll come to you to go after it. The key
 to achieving success in network marketing is not to be had
 by convincing people, but by helping those (SERIOUS) people
 who want to become successful themselves.
 
 WHERE DO I FIND PEOPLE TO JOIN ME IN MY BUSINESS
 
 As it has been estimated that 20% of the UK working population
 - that's approximately 6 million people - would be interested
 in starting their own business, the marketplace in the UK alone
 is truly enormous. With a recent MORI poll indicating that 50%
 of 16 - 25 year olds were interested in starting their own
 business, the marketplace is actually growing.
 
 
 
 One of the most important things to recognise is that the
 most precious resource available to you is in the new blood - the
 millions of business opportunity seekers who are not presently
 involved in networking. For it is there that you will find
 the success stories of tomorrow for your downline organisation.
 
 The impact of the Internet on network marketing will be absolutely
 HUGE.
 
 CHOOSE THE RIGHT COMPANY
 
 In any successful business it is the quality of the product
 or service that is being offered that is the single most
 important aspect for its success.
 
 The most lucrative compensation plan in the world will NOT
 provide you with an on-going residual income if the product or
 service doesn't provide tangible value and benefits for yourself
 and your customers.
 
 Provide a product or service that people need, want, coupled
 with a business opportunity they are willing to tell their
 friends about and you can build yourself a business empire in
 network marketing!
 
 TIPS FOR THE TOP?
 
 Tip# 1/ If you're already involved in a network marketing
 programe and you're being 'sold' primarily on the benefits of the
 compensation plan with the product or service being offered
 as a secondary consideration, then read the above paragraph
 again and MOVE to a company whose products or services 'move'.
 
 Tip# 2/ Ask yourself this important question: Is the
 network marketing programme I'm considering joining one that I'm
 willing to share with my friends and family? The comment "I don't
 want my friends and family to know what I'm doing, l want to
 become successful first - then I'll introduce them!!" is almost
 legendary in network marketing. (A comment oftimes made by failed
 networkers who had no real belief in the company or the products
 they were promoting in the first place!) If you immediately feel
 comfortable with the prospect of letting your neighbours, your
 friends and your family know about the network programme you're
 considering joining, have belief in the company and its
 products/service provision, have confidence in your introducing
 sponsor, then you have probably chosen the right company to
 work with.
 
 Tip# 3/ Don't be impatient by expecting things to happen
 overnight! Building a moderately productive downline in any
 network marketing programme takes TIME - many months not
 many weeks.
 
 
 Tip# 4/ Read tip 3 again and avoid like the plague any
 company which suggests otherwise or does not require you to
 invest in the development of a distributor base. If your
 prospective sponsor in the network marketing programme you're
 being invited to join doesn't stipulate that it takes TIME to
 build a significantly productive downline then it's not a
 business your being invited to join but a game - and one you're
 bound to lose!
 
 Tip# 5/ If you want to dine with the classes - deal in
 products or services wanted by the masses!
 
 If you have tried Network Marketing before and failed, you
 probably chose the wrong company, the wrong sponsor, or the
 wrong product.
 
 IS NETWORK MARKETING FOR YOU?
 
 A message from the Prime Minister the
 Rt. Hon. Tony Blair MP to the Direct Selling
 Association.
 
 " I'm delighted to offer my support to the Direct Selling
 Association and point out to you how big a part direct
 selling is of our domestic market in the sale of goods and
 services. We've got something like 13% of the entire home
 shopping market done by direct selling, almost half a million
 people are involved in direct selling and 40,000 of those are
 doing it full time...It also shows how, in a changing economy
 and changing labour market, there are great new opportunities
 out there.
 
 I want to say to you that this is a good thing to be
 involved in and that we, as a Government recognise the
 tremendous contribution that people who are taking up direct
 selling opportunities can make to the overall prosperity of
 the economy.
 So it is well worth doing, well worth being involved in and
 I wish those of you who are engaged in it, the very best for
 the future."
 
 The above is the text of a video message given to members of
 the Direct Selling Association on the occasion of the DSA's
 Annual Conference held at Hinckley Leicestershire on 5-6 May
 1999. (http://www.dsa.org.uk)
 
 
 
 TO SUM UP
 
 Network marketing isn't for everybody. While some people
 swear by network marketing, others simply swear! (Read tip
 No. 3 again to find out why). To succeed in network marketing
 you will need determination, commitment, enthusiasm and most
 importantly - a burning desire for success. If you believe you
 have those qualities get back to the person who provided you
 with this information TODAY.
 
 Yours in success,
 
 Kevin Quigley
 
 P.S. To find out more about the benefits of becoming
 involved in the Network Marketing Industry log on to:
 http://www.ludbrook.com
 
 
 
 

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Kevin Quigley is the Publisher/Editor of 'The Internet
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