6 Easy Steps to Finding the Perfect Networking Group

leigh ashton

Are you considering joining a networking group to generate more business?  There are so many to choose from that its wise to spend some time thinking about which type of group will suit you best.

These 6 simple questions will help you to identify an ideal networking group.

6 easy steps to finding the perfect networking group

It has been said that 80% of business today comes from referrals. People want to do business with people they know, like, trust and respect. One of the best places to develop strong referral relationships is at a networking group. These groups typically meet once a week, with the same core group of people in attendance. Here are the top 6 ways of selecting a group that is right for you:

1.Talk to the members  All networking groups allow you to visit as a guest before asking you to decide joining them. Spend time talking to as many of the existing members as possible to learn about how its worked for them. You might want to know more about the turnover rate of members. What results are being produced? What do they like/dislike about the group? What have they learned since joining? How, besides receiving leads, have they benefited? Do they feel their best interests are being looked after?

2. Consider the fees How do the fees compare with traditional methods of generating leads? Ask yourself if it is cost effective - not is it expensive? Assess what each lead could be worth to you and how that equates to the fees involved. Everyone seems to know the cost of things and not their value.

3. Consider the group's structure Some people like structure, some don't. Decide what works best for you!  The structured groups do tend to produce the most results as they keep you focused on producing qualified leads for one another. Consider if the structure suits your personality. Will you be able to adhere to the rules and regulations?

4. What opportunities are there to take on a leadership role This is really important as it gives you the chance to show off how you do things. It will raise your status and credibility in the group and show you to be a leader. You will also create a greater awareness of your offering, which, in turn, will bring you more leads.

5. Be honest about your level of commitment Will you be able to attend the meetings regularly? Building business relationships takes effort and youll need to be committed to growing them. If time is an issue, join a group that is less structured and works more on a drop-in basis. Go as often as you can to create mutual business relationships. If you resent the time it takes to go to these events you will not be going with the right attitude for yourself and your fellow members.

6. Make sure there is a code of ethics Remember, you're making referrals. Your name is on the line. You need to know that the other people in the group are reputable, too. Find out who is running the group. What is their reputation? Do they provide training on networking strategies and techniques? What other kinds of support are provided? Be sure that the values of the group are a good match for you.

Remembernetworking is also meant to be fun so relax and enjoy!!

 

About the Author: Leigh Ashton is a leading expert in sales and marketing and helps businesses achieve their business and developmental goals. She is based in London and can be contacted on +44 (0)20 7538 0000 or leigh@sales-consultancy.com You can learn more about how she can help you generate more sales at www.sales-consultancy.com

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