It's Time For A Little Target Practice - Database Marketing
Linda Urbick
IT'S TIME FOR A LITTLE TARGET PRACTICE - DATABASE MARKETING
In order to hit a bulls-eye every time, you must have
absolutely perfect aim.
In order to have perfect aim in business, you must target
your customers with clear and concise messages that appeal
directly to them. The most effective way to do this is
through database marketing.
Database marketing is the technique of gathering all the
information available about your customer, leads, and
prospects into a central database and using that
information to drive all your marketing efforts. This
information is stored in a marketing database and can
be used at both the strategic and tactical levels to
drive targeted marketing efforts.
You can begin the database marketing process by establishing
your target customer. By using specific customer information
you can target a particular customer or customer group that
may meet specific criteria to send targeted promotions to a
segment of your customer and prospect lists, measure the
value of these individual customers, as well as track
promotional efforts, measure responses, purchases and the
return on investment for every dollar spent on their
promotional efforts.
A company that utilizes database marketing continually
gathers, refines, and anlyzes data about their customers,
their buying history, prospects, post marketing efforts,
demographics, and so forth. They analyze the data to turn
it into information that supports all their marketing and
sales program. More enlightened marketing companies also
use customer and prospect interest and preferences,
generally gathered on their web site, to tailor marketing
efforts right down to the individual level.
Database marketing has long been utilized by Fortune 500
companies that spend millions of dollars on their marketing
efforts. With the affordability of database management
and mass email marketing, isn't it time you utilized it
as well?
Linda Urbick is the Marketing Director of BizBreeze.com.
BizBreeze is a web-based email marketing and contact
management system. For afree copy of "Contact Management
and Your Bottom Line" and a 30 day trial of BizBreeze Go to
http://www.bizbreeze.com.
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