It's Time For A Little Target Practice - Database Marketing

Linda Urbick

IT'S TIME FOR A LITTLE TARGET PRACTICE - DATABASE MARKETING
 
 In order to hit a bulls-eye every time, you must have
 absolutely perfect aim.
 
 In order to have perfect aim in business, you must target
 your customers with clear and concise messages that appeal
 directly to them. The most effective way to do this is
 through database marketing.
 
 Database marketing is the technique of gathering all the
 information available about your customer, leads, and
 prospects into a central database and using that
 information to drive all your marketing efforts. This
 information is stored in a marketing database and can
 be used at both the strategic and tactical levels to
 drive targeted marketing efforts.
 
 You can begin the database marketing process by establishing
 your target customer. By using specific customer information
 you can target a particular customer or customer group that
 may meet specific criteria to send targeted promotions to a
 segment of your customer and prospect lists, measure the
 value of these individual customers, as well as track
 promotional efforts, measure responses, purchases and the
 return on investment for every dollar spent on their
 promotional efforts.
 
 A company that utilizes database marketing continually
 gathers, refines, and anlyzes data about their customers,
 their buying history, prospects, post marketing efforts,
 demographics, and so forth. They analyze the data to turn
 it into information that supports all their marketing and
 sales program. More enlightened marketing companies also
 use customer and prospect interest and preferences,
 generally gathered on their web site, to tailor marketing
 efforts right down to the individual level.
 
 Database marketing has long been utilized by Fortune 500
 companies that spend millions of dollars on their marketing
 efforts. With the affordability of database management
 and mass email marketing, isn't it time you utilized it
 as well?
 
 
 

Linda Urbick is the Marketing Director of BizBreeze.com.
BizBreeze is a web-based email marketing and contact
management system. For afree copy of "Contact Management
and Your Bottom Line" and a 30 day trial of BizBreeze Go to
http://www.bizbreeze.com.


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