Secrets To Autoresponder Success!!

John Santoro

Hello John Santoro

Today, we talk about how to effectively use Autoresponders.

There is no doubt about it... Autoresponders are one of the most popular tools for Internet marketing.

If you have ever used an Autoresponder it is pretty easy to understand why they are so popular: THEY WORK! The key is to use them effectively ... and that can be a little tricky for some.

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This article is designed to help you uncover the secrets to Autoresponder Success. First... it is important to understand what your Autoresponder really is. Most people think of words like "Automated Attendant" or "Follow-up Robot". Sounds fancy... but it misses the mark.

It can be all of those things but it may help to think of your Autoresponder as your sales force... your own personal automated sales force.

This is why you really want to be sure you get yours set up properly. Do this right and you will see your sales increase. Mess this up and you could end up with just some automated silliness.

STEP 1: PERSONALIZE YOUR MESSAGES!

Autoresponders allow you to put the recipient's name right into the title and in the message body itself by simply adding **NAME** where you want their name to appear.

Why should you personalize? These people are going to be getting other emails in their inbox.

They may be checking their email after a long day at the office. They may have their finger poised over the "Delete" key as they sort through their messages trying to eliminate spam and viruses.

Think about it... wouldn't you think twice about deleting an email that has your name in the title?

STEP 2: CREATE CURIOSITY. Your messages doesn't have to read like a novel.

Keep it fairly short. A few well written paragraphs will do wonders for your offer.

Ask rhetorical questions like, "What if I could show you how to...." or "What would you do if you had..." and then show them how to get the answers by either inviting them to your web site or to give you a call.

Be sure to include your URL, phone number, etc... whatever it is that you want them to use to contact you.

After all... if you don't give them some instructions and a way to contact you or order from you, there is no way for you to get the sale.

(Don't laugh... it happens more often than you might think).

STEP 3: MAKE IT CONSISTENT. You've got time. Your Autoresponder is going to continue sending your messages for you automatically.

So take the time to remind them (very briefly) what you told them in your last letter and build on it with this next message.

ALWAYS give them a clear direction on how to learn more, how to order, how to ask questions, etc... and remind them that you will be sending another message.

STEP 4: MAKE IT INTERESTING. Try to avoid too much hype. Don't over exaggerate your offer but do let the reader know that you are excited and try to create a mental picture for them of what their life can be like with your product or service.

Tell them how you can help them achieve those results and invite them to take action by either visiting your site, calling, or emailing.

STEP 5: CLOSE THE DEAL. I've repeated this a lot throughout this message and it is worth repeating: CLOSE THE DEAL!

I see a lot of ads and messages that go out without any clear call to action. If they don't know what to do, they won't do it!

You have to tell them EXACTLY what to do. I saw an ad a while back that was very interesting. I wanted to know more.

I was just a step away from saying, "I'LL BUY IT" and the message gave no clue as to how I could place my order or even learn more.

When I replied to the message, it just sent me the same autoresponder messages.

This person was losing a LOT of money because they simply forgot to tell the reader what to do!

Double-check your messages to be sure you are very clear about what the reader should do next.

STEP 6: TRACK YOUR RESULTS! Use your  AdTracker to create a unique tracking URL for each of your messages.

This will let you know exactly which letter prospects are responding to. If you see the responses drop off around Letter #5, you will know that you may need to rework Letter #5 to improve the results. A well written series of Autoresponder messages can do wonders for your sales.

It is well worth the time you will spend to do it right.

Get Your Free Report on How an autoresponder should work for you.

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Any questions email me at p4p@fadmail.com

Yours in success,  John Santoro 

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