SEO and eBusiness The Roles & Importance of Content

Michael Braganza

SEO and eBusiness run hand-in-hand, and content is the king to make them work. So, what is the difference between trash content and great content? Trash content may make your business visible but can't convert the traffics into buyers. Trash content is mechanical whereas good content has a human face; it talks directly to the consumer. For better SEO and eBusiness good content is necessary for wholesome benefits, not just for more traffic. A great content inspires the users/consumers, allures them to read on, be a member or purchase certain goods and service. In addition, it does bring good SERPs. Business is about better communication. The better you convince, the more you win hearts, money and power. SEO and eBusiness both require better communication. What if your website ranks top in Google and the user get stuck up in your website, mouths wide open. They are at bay how to make a purchase, request for information, make a reservation, set up an appointment or sign up for a newsletter. So the webmaster must ensure the usability of a website along with doing the SEO. In fact total SEO Services and eBusiness involves usability, design and content optimization. A great content always follows streamlined process optimization, the SEO is definitely there. First make the dummy of the contents make them as much human as possible. Then use the multitude of tools content analyzing tools on the web. Incorporate the Keyword/Key Phrases. Rework to make it convincing.  Use content analyzers as long till you make out some meaning and form an opinion about the content. The tools must not foul-play with your good judgment. On the web everything is relative or complementary. Odd mix of content, navigation and SEO can ruin the results. Better navigation + great content + pragmatic SEO put you on the right perspective. Good content but a bad navigation can ward off the prospects, if at all they are roped in by SEO. Some of the websites, even today, are optimized to such an extent there is less human (sensible to humans) content. Just drawing traffics should not be the goal; the web traffic needs to find what they are looking for, how he can look out, which one to choose from and so on, what are that they are looking for, is there any advancement to their choices, etc. To make your website search engine friendly you can take services from Search Engine Optimization Company. Tips for Great Content for SEO and eBusiness  Don't use abstract language on your website unless the subject is abstract.   Don't be verbose; concise in your writing, positive and to the point.   Don't use lengthy write-ups; limit them to 400-500 words. If the topic requires limit them to 1200 words.   Use appropriate links, wherever required. Cut and break into segments for clarity and organization.   Assume yourself as a visitor and browse through the contents you have developed. Are they satisfactory to you?   Let your copywriter brainstorm with the SEO people.  

Michael Braganza is an eminent analyst and writer in Search Engine Marketing and web designing. He has authored many books on Technology and [Online Marketing Solutions] (link: http://www.etradeservices.com/) Now he is rendering his services to http://www.etradeservices.com/

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