Advertising Trigger Phrases

Phil Horsepool

If you are finding that your advertising is not getting the desired results why not try some of the following ad copy triggers:

Give your visitors compliments in your ad copy.
This can earn their trust and put them in a good mood, in return they will be easier to sell to.
For example, "You're really intelligent for taking time to read this ad copy."
Another example, "You're a winner because you're trying to get over your obstacles."


Use a " P.S." at the end of your ad copy.
This is where you either want to repeat a strong benefit or use a strong close, like a free bonus.
For example, "P.S. You can get (product), worth over ($), for the low price of ($)!"
Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"


You could end your ad copy with a discounted price.
Just list your regular price and then offer a discounted price off the order ‘right now’.
You could also offer a rebate that takes effect instantly.
For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!"


You should eliminate the hard-to-understand jargon on your ad copy.
Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
If you need to use a word your target audience might not under-stand, define it or use an example to help them understand it.


You could add special offers in your ad copy.
It's usually easier to sell the offer than the product.
You could use discounts, free bonuses, volume sales, etc.
For example, you could say, "You'll get 5 bonuses when you order by Aug 24, 2005!"
Another example, "Buy one, get the second one half price off.”


You could bullet or indent your benefits in your ad copy.
Most people won't read the whole ad copy, so make your product’s benefits stand out and you won't lose the sales from all the skimmers.
You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.


You could decrease or increase the length of your ad copy.
There is no rule on how long your ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.
You'll just need to test each one to be sure.
Test every section of your ad copy too, to increase its pulling power.


You could end your ad copy with a powerful guarantee.
Give them a lifetime or triple-your-money -back guarantee.
It’s also good if you write your guarantee so it sounds personal and has some specific information.
For example, you could say, "I personally guarantee you'll be able to end writer’s block 99.9% of the time or your money back."


End your sales letter or ad copy with a strong closing.
It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.
For example, you could say, " P.S. Remember, you'll get 5 bonuses valued at $245!"
Another example would be, "P.S. Like mentioned earlier, if you order today you'll get 45% off!"


Use the words "you/your" in your ad copy.
People want to know that you are talking to them.
This'll make them feel important and attract them to read the whole ad.
For example, you could say, "You could be the winner in our next contest!"
Another example would be, "You are experiencing the benefits already, aren't you?"


Using one or more of these ad copy triggers will significantly increase the conversion rate of your advertising, try it now and see the difference.

Phil Horsepool is the author of the Business Offers Newsletter, a free weekly publication aimed at the Internet marketer who wants to drive more targetted traffic to their websites.
http://www.bizoffers.net/ezine

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