Five Web Site Revenue Boosting Marketing Strategies

Abe Cherian

o maximize the selling power of your web site you
 need more than just a professional web site and
 great products -- you must implement strategies
 that produce more dollar revenue per customer.
 
 Here are five strategies that you can use to boost
 sales from your web site.
 
 
 1) Upsell at point of sale:
 
  The easiest time to sell more is at the point of
  sale, when your customer has already decided to
  purchase your main product. This is when your
  customer is in a purchase mode. The customer has
  already opened his wallet and is ready to pay you.
 
  You can ethically capitalize on this by offering
  your customer more products that will compliment
  the product that he/she is about to purchase. Make
  sure that you offer the special product for a
  cheaper price than what it normally sells.
 
  Up-selling is the easiest way to increase your
  profits. You'll see that 25% to 40% of your
  customers will take advantage of your special
  offer.
 
 2) Present higher packages before less expensive
  packages:
 
  If you are selling multiple products or services,
  present the higher package before your less
  expensive package. It's a proven fact the if you
  present your higher packages before the less
  expensive packages, more customers will go for
  your higher package.
 
 3) Add an interactive Communication Platform:
 
  Initiating interaction with visitors and
  customers and supplying helpful information
  before they leave your site you can dramatically
  reduce shopping cart abandonment and increase
  average order size.
 
  www.liveperson.com chat service is a good service
  where your visitors can chat with you if they have
  questions.
 
 
 4) Use a lead-capture landing page:
 
  Most people just send visitors to their main
  splash page, which is probably not the most
  effective way to market if you want more
  conversion. A better way to get more out of
  your visitors would be to use a lead-capture
  landing page instead of your splash page.
 
  A lead-capture page is a single web page that
  highlights the main benefits of your product
  without giving any more information other than
  creating interest in your product. It then
  prompts your visitors to type in their contact
  information to proceed further. Your visitors
  are then redirected to your main web site.
 
  You can now follow-up with qualified prospects
  and convert more visitors into paying customers.
  Using a lead-capture page has proven to increase
  conversion rates by up to 35%.
 
  You can create a lead-capture page or use a
  third party service to create and manage all
  your leads. One major advantage of third party
  services like www.imediatools.com is that you can
  manage and follow-up with your prospects
  automatically.
 
 
 5) Add a comparison chart:
 
  You will close more sales quickly by showing your
  visitors how your product stands out from your
  competitor's.
 
 
 There are many strategies that you can use to increase
 sales and conversions, but you can be sure to increase
 revenue from your web site by using the five strategies
 above.

Abe Cherian is the owner of Multiple Stream Media,
a company that helps online businesses find new
prospects and clients, who are anxious to grow
their business fast, and without spending a fortune
in advertising and automation.
www.multiplestreammktg.com - www.imediatools.com

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