Ramping up to test your promotional copy

Eugenijus Sakalauskas

How you can actually go about testing your email promotions to ensure that every message you  send in bringing in the highest profits. First of all , let's examine a couple of steps you'll need to take before you start the testing  process:  1.Choosing your "control"  2.Deciding how many test to ran

1. Choosing your "control"

In order to get accurate results when you're testing effectiveness of your promotions (or anything else, for that matter) , you must test only one element at a time. If you try testing several different element at same time , you'll have no way to determine  which change improved your response.

For example , let's suppose you decide to test two  different e-mail promotions. The firs in structured  as a long, formal letter to your customers written  in HTML, with the subject line, "Dale could you give me your opinion? "The second e-mail is short, punchy note written in personal tone and delivered in plain text, with the subject line, "Dale, could  you help me out?"

After testing both letters the small list of your  customers, you discover that the second test is bringing in a better results, so you decide to  launch that letter to your entire list. The problem is  that you haven't learned WHY the second letter was more successfull. Was it the subject line? The text format...

This is why it is so important to establish a  "control" letter, and the test different versions of your control letter with only one things change  at a time

2. Deciding how many test to run.

You can run as many test as you feel are necessary to tweak and perfect your email promotion. Recommendation -run a minimum of three tests before launching their e-mail promotions.

In general, you will want to test at least two different letters and two different subject lines  for any e-mail promotion you plan  on sending. The testing setup would look something like this:    - Letter 1 with subject line 1  - Letter 2 with subject line 1  - Letter 1 with subject line 2

By running these three test, you will be able  to get a good feel for which elements of your  e-mail promotions are generating the best results, so that you can launch the most profitable  combination of letter and subject line. The more testing you do, the more targeted and effective your promotion will be.

However, if your opt-in list contain less than a  few thousands subscribers, you may need to watch trends over a period of a few months before you'll  have a solid feel for what your subscribers prefer in terms of promotion stiles, format and voice.

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets http://ezine.pluginnetproefit.com/ http://www.pluginnetproefit.com Get FREE infomailto:pluginnetproefit@getresponse.com

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