Writing Attention Grabbing Ads!

LaTease Rikard

Knowing your audience actually determines how you write your ad. Here is an example: I am a writer who researches various ways to make money on the internet. This is valuable information to internet marketers who want to grow their business affordably. Internet marketers are my audience. All the communicating you do is going to be done using this method of thinking. Think about your customer; think about their needs, their wants. What can your product/services do to improve the life of people? One of the first steps to writing a successful ad campaign is being able to feel and anticipate the needs of consumers. If you provide web hosting solutions, you may benefit from hanging out in a variety of webmaster lounges as a means to generate interest, and then business. Your target market lives in these forums! As mentioned in the e-book, "Website Traffic: I Want It, I Need It, But How Do I Get It?" becoming a member of forums are awesome tools to generate and increase website traffic. It is also a place where knowledge about the business can be shared and exchanged. Write a classified ad, and then bounce it off the members' forum and be ready for some constructive feedback. One of the rules of good ad writing is to revise, revise, revise. You can always fine tune an ad. List out the benefits of your products instead of the features. What will your product help the reader achieve? Is it more money? To be debt free? Whatever, the benefits, you must make it crystal clear of how they will help your reader. Remember to use A.I.D.A. as your model. A.I.D.A. stands for attention, interest, desire, action. It is used throughout the advertising world as the model in which all ads are created. Use this model as your guide to keeping your bread buttered.  Step 1 is to use an attention grabbing headline. Your headline should tease, be intriguing so much so that it stops the reader from going to any other ad. Use words like, free, easy, simple, guaranteed, proven, new and money. These words have been proven to be solid, responsive words that trigger an emotion in the reader. Get your one day trial of "Emotional Triggers" here.  The first thing a buyer needs to notice is a good, solid headline. A strong headline accounts for more than 90% of the effectiveness of your ad. If they don't notice you, they don't read about your product. In creating powerful headlines, successful copywriters apply these rules: 1. Always use the present tense. 2. Do not use ALL CAPS. In an email it looks like you are screaming at your audience. 3. Use long titles, they stand out more. 4. Use strong verbs. Ex. Cut vs. slash 5. Challenge the reader, i.e., "For Serious Marketers Only!" 6. Only use one (!) exclamation point. Using multiple (!) marks you as an amateur. 7. Stress the benefits. Tell readers what's in it for them. Ex. "You can earn $800 by next week."  8. Use "I" and "You". Ex. "I am working at home and loving it; you can too!" 9. Ask a question that begs an answer. Ex. Do you know the easiest way to earn $5000 a month?" Remember to always use attention grabbing works like amazing and powerful, they attract buyers and help them make the decision to read your ad. Your headline should tease as well as be intriguing so that it stops the reader. Stay away from unbelievable claims. An effective headline can triple your response ratio. 

LaTease Rikard is the author of 3 ebooks and a multitude of marketing articles. Email at info@photosbylatease.com or call 313-586-4547 betw. 9am-1pm EST

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