The Magic Power of Writing Down Goals

Bo Burstam

Writing Down Goals is Magic Power

Your first sale - and by far your most important sale - is to yourself. Your first job is to sell something very special to yourself. You've got to sell yourself the idea that you're going to make big money in selling. This selling of self is very, very important.

Unless you sell yourself first you'll never get into the big money. Most men go down through the years trying their best to sell things to other people, but they never try to sell themselves on the idea that they're going to be big-money men. They must do this and it's utterly simple to do so.

 All it takes is 10 minutes,

a pencil, and a sheet of paper. Here is the Action: Get a statement of your goal down on paper. Write down, in black and white, a definite statement of what you want to achieve. If you want to make $100,000 a year write it down.

If you want to be one of the top salesmen in America - write it down.

If you want to get a terrific kick out of your job - write it down.

If you want to make enough money to drive a Ferrari - write it down.

If you want to live over on the swanky North Shore of Long Island (or whatever the equivalent is in your neighborhood) - write it down.

Important! You must write the sentence like you already have achieved your goal. I am driving a fully equipped luxurious silver metallic BMW 750

And see yourself doing it, make a vivid film in your inner eye and see you sitting behind the wheel driving it.

Most people never "call on" themselves. They never have an interview with themselves - never have a selling confrontation with themselves. But you may say, "It sounds a bit crazy to me. Why should I ?"

 THE MAGIC POWER OF WRITING DOWN GOALS

Here's why you should write down goals. The minute you face yourself and write down "your order" of what you want to achieve), a kind of magic mechanism starts working within you.

This writing down "your order" is the hottest way known to sell your inner mind on your goals - to get your goals across to your inner self, where all goals are energized.

The minute you write down your goals they become humming dynamos within you, pouring forth the energy, the resourcefulness, the selling animation to make your goals a reality in your life.

These goals, once put across to the center of your being, become your powerhouse.

Read them the first thing in the morning and last thing in the night before you go to sleep. They are no longer obstacles to overcome, but they are now throbbing new sources of power. They give new meaning to every act you perform - give you great new power in everything you do. They integrate your whole being. You know just what you want - and you now have the power to get it.

Idea in action

A young friend of mine was selling sets of encyclopedias and just getting by. He came to me one day and told me he was making $40,000 a year. He thought maybe he should change jobs again. I told him that before he changed jobs he should give this "write down your goals" strategy a try.

.

He told me that as soon as he got a statement of his goals on paper he felt a big change come over him. The goals he wrote down were not small goals.

He wrote down that he wanted to make $100,000 a year

That he wanted to buy a $775,000 home in Putnam County, about 50 miles outside of New York City.

That he wanted to own a couple of saddle horses.

He said that the minute he got a statement of these things down on paper, his whole manner of thinking about these goals changed from vague wishes drifting around in his mind into firm goals that he wanted very much to achieve.

It changed them from wishes to wants. Writing them down did a magic selling job on him self.

It sold him on wanting and shooting for the things, that before he merely wished that he had.

What happened then?

He became a smashing success!

He made $110,000 that year. He later bought that big house in Putnam County. And he now owns 2 horses.

(Telling someone else about your goals is OK, provided telling that person, will increase your feeling of obligation to fulfill the goal. You might tell a boss you respect - or you might tell your wife. But don't tell everyone about it. You can talk too much about what you're going to do and it will weaken your resolution to come through on the goal itself.)

Get a sharp mental image

A large part of most salesmen's thinking is a kind of fog. Their mental images are fuzzy - they lack a sharp edge and clarity. Their thinking has no solid center to give them stability and direction.

Their thinking is a kind of wishing - a mixture of fanciful daydreams of worry, envy, regrets and resentments.

But this writing down goals pulls a man together - gives him something to fight for - and the power to fight for it.

How does it work magic?

Why does this writing down a statement of your goals turn on a superimposed power? I don't think anyone knows for sure, but the main thing is, it works!

Here's part of the reason it's such a bombshell. It works not only on your conscious mind, but it works on your "inner mind." The inner mind is not able to form judgments of its own. It's not able to figure out what's true and what isn't. It will accept any idea you can get over to it.

For example, if you get across to the inner mind that you're going to fail (and many salesmen have managed to do just that), then the inner mind will accept it as a truth. It will proceed on the premise that you're no good, and from then on everything you do will be in keeping with the idea that you're no good. All your energies will work to carry out in your life that idea that you're going to fail.

 But the opposite is equally true. Get across to your inner mind a sharp picture of the big things you want and it will focus on that exciting picture-work quietly day and night to bring it to fruition. Great new energies will be set free to make you a top-money salesman-get you anything you really want.

Start NOW to write down BIG goals about your income, about your job situation, the cars, boats, your relations and when I say big I mean really big goals!

And you will never regret it. Bo Burstam

Bo Burstam Author, Entrepreneur, Marketing expert www.itisworking.com

Posted by World Best Articles.com :: 1:21 PM :: ---------------oOo---------------