Using Product Recommendations To Increase Your Bottom Line

Eugenijus Sakalauskas

The following article covers a topic that has recently  moved to center stage--at least it seems that way. If you've  been thinking you need to know more about it, here's  your opportunity.

In affiliate marketing, there are many ways in which  you can increase your earnings and maintain the account  that you have worked so hard for already. Most of the  techniques and tactics can be learned easily. No need  to go anywhere and any further. They are available online,  24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate  marketing bottom line and sale is through the use of product  recommendations. Many marketers know that this is one of  the most effective ways in promoting a certain product.  If the customers or visitors trust you enough, then they  will definitely trust your recommendations. Be very careful  in using this approach, though. If you start promoting  everything by recommendation, your credibility will actually  wear thin. This is seen especially when recommendations are  seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about  a given product or service. Rather than lose any points  for you, this will make your recommendation more realistic  and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what  you are offering, they will be more than delighted to learn  what is good about the product, what is not so good, and how  the product will benefit them.

When you are recommending a certain product, there are some  things to remember on how to make it work effectively and for  your advantage. Sound like the true and leading expert in your field.  Remember this simple equation: Price resistance diminishes  in direct proportion to trust. If your visitors feel and believe  that you are an expert in your niche, they are more inclined  to making that purchase. On the other hand, if you are not exuding  any confidence and self-assurance in endorsing your products,  they will probably feel that same way and will go in search of  another product or service which is more believable.

How do you establish this aura of expertise? By offering unique  and new solutions they would not get anywhere else. Show proof  that what you are promoting works as promised. Display prominent  testimonials and endorsements from respected and known personalities,  in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident,  than to scream and seek attention. Besides, you would not want to  sound unprofessional and have that thinking stick to your potential  customers and clients, now would you? Best to appear cool and  self-assured at the same time.

And remember; prospects are not stupid. They are actually turning  to experts and may already know the things that you know. If you  back up your claims with hard facts and data, they would gladly  put down hundreds, or even thousands worth of money to your  promotions. But if you don't, they are smart enough to try and look  at your competitors and what they are offering.

While recommending a product, it is also important that you give  out promotional freebies. People are already familiar with the  concept of offering freebies to promoting your won products. But  very few people do this to promote affiliate products. Try to offer  freebies that can promote or even have some information about your  products or services.

Before you add recommendations to you product, it is given that you  should try and test the product and support. Do not run the risk  of promoting junk products and services. Just think how long it  took you to build credibility and trust among your visitors. All  that will take to destroy it is one big mistake on your part. If possible, have recommendations of products that you have 100%  confidence in. Test the product support before you begin to ensure  that the people you are referring it to would not be left high and  dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies  you are using. You may not be focusing on the recommendations that  your products need to have. You plan of action is sometimes not the  only thing that is making your program works. Try product recommendation and be among those few who have proven  its worth.

Now that wasn't hard at all, was it? And you've earned a wealth  of knowledge, just from taking some time to study an expert's word  on affiliate.

 

Eugenijus Sakalauskas E-Ezine - Free marketing recourses, website promotion tips http://ezine.pluginnetproefit.com/ http://pluginnetproefit.com/ Get FREE info: mailto:plugin@freefollowup.com Generate a HUGE down-line NOW and PAY later http://www.pluginnetproefit.com/MTT/index.htm

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