Yahoo's Panama Changes Bidding

Melanie

The search engine Yahoo has been working on a new search engine marketing plan. This new program, dubbed "Panama", will bring their marketing strategy a little closer to the Google model already in practice.

In the past, Yahoo offered advertising places to people who "bid" on keywords. The bid price determined where this advertisement was placed when someone searched the keywords. A higher bid always meant prominent ad position. The new model will change this.

The bid will only be a part of the entire formula that determines the placement of an ad. Following the Google model, the contributing factor of click through rate (CTR) will become part of how Yahoo will determine where your ad appears on a user's screen. As a result, your bid amount won't be the only factor in high ad placement.

Advertising Budgets and Management with Panama

Another change in the new Yahoo Panama model is a feature that deals with the budget side of an advertising campaign. Making use of improved management software, Panama will help you make better use of your advertising dollars.

Other than a change to the bid formula, current Yahoo campaigns will not be affected. The advertisements and keywords already in place should continue with no interruptions.

Learn more about Search Engine Marketing. This information is provided by FirstClick Search , contact us for a free site evaluation.

[SEM] (link: http://www.firstclicksearch.com.au/search-engine-marketing.aspx)

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