Creative Promotions

Eugenijus

 
 
 
 The key to success in NetMarketing is constant promotion.
 Opportunities at rest are simply failures waiting to happen.
 The pros in this business are always in constant motion.
 They are pros in motion - using pro-motion.
 
 In this promotion series you will learn what it takes to promote
 your business. While there are dozens of options available, it's
 best to gain a working knowledge of them all. Remember, the
 more you know, the better you will be able to lead your
 downline members.
 
 So let's get started by looking at some of the basic tenets:
 the laws of successful promotion.
 
 * Plan Your Promotion, Then Promote Your Plan
 Whether you are submitting your link to an FFA links page
 (Free For All) or spending several hundred dollars on an
 Ezine Solo Ad, treat every promotion as a single campaign.
 Have a purpose and desired result for your effort. Plan
 your work, work your plan. Haphazard effort leads
 to haphazard results. Commit fully - remember, this
 is a business, not a hobby.
 
 * Carefully Target Your Audience
 Wasted dollars are often the result of attracting the wrong
 set of eyeballs. Just as important as what you want people
 to see, is attracting the right set of viewers. Select an
 audience who will be the most receptive to your offer.
 Many websites offer a gazillion hits for a tiny amount of
 money. If you have money to burn, then go for it. Rule
 of thumb: if you can't target these hits by country of
 origin AND by category of interest, you may as well throw
 your wallet in the fireplace and roast marshmallows.
 
 * Keep Your Promotions Prospect-Centered
 Never become the object of your promotion, instead allow
 your prospect to become point of focus. Use the word "I"
 sparingly, use the word "you" liberally. Ten uses of "you"
 for every "I" is a good goal.
 
 * Be a Problem Solver, Not a Solutions Moderator
 Effective promotions solve problems for people. But if
 you present too many options for a solution, the door of
 confusion will be opened needlessly. Note: A confused
 mind almost always says No.
 
 * Stress Buyer Benefits, Not Seller Features
 The beauty of a great promotion is that you are building
 your business simply by promoting what you believe in.
 When a feature is mentioned precede it with the benefit
 as in the sentence above. "You get a free website" is
 a feature. "Your free website is designed to do the
 selling for you so that your only job is to get prospects
 to your site" is a benefit.
 
 * Always Start With The Least Expensive Venue
 When you embark on a campaign be sure that you build
 in a method for scaling your response. Before you blow
 your ad budget on an expensive Solo Ad, measure the
 response you get from an abbreviated ad in a smaller
 publication. This preserves capital while it serves as a
 test for evaluating your response. For example, the ezines
 with the most readers are not always the ones with the best
 results - test first, then go for the solo ad if your
 smaller ad generated acceptable interest.
 
 * Create a System For Testing Your Promotion
 The sophistication of Internet technology now provides
 modern methods of testing and re-testing. Use of Ad
 Trackers, Click Exchange venues, and quickly edited
 auto-responders greatly reduce the expense of mistakes.
 Set up a system that takes advantage of technology.
 
 * Ask For The Order More Than Once
 Whether your sales pitch is delivered on a website or
 via e-mail, insert your action/order links multiple times.
 Prospects respond to different buying signals, so be sure
 to insert a link directly after each perceived trigger
 within your ad copy.
 
 * Persistence Will Pay You, Quitting Will Cost You
 Failure is an opportunity for future success, but giving
 up is simply giving in. The expression, "Try, try, again"
 is not a click without reason. If you are leaning in the
 right direction, you will, at the very least, fail forward.
 That will get you closer to success. Quitting will not.
 The Internet loves and caters to quitters - don't be
 lured in by the promise of greener pastures. If you
 aren't making money in a legitimate opportunity where others
 are making money, then you won't solve that problem by
 moving onto something else. You solve it by trying a
 different approach and by not giving up. Like the saying
 goes: Wherever you go, you take yourself with you.
 
 In your next training e-mail you will be introduced to the
 greatest friend any marketer could ask for when it comes
 to promoting your business. Stand by . . . it's AIDA with
 a brand new face. You're going to love this!
 
 
 
 

Eugenijus Sakalauskas is an established ezine publisher
and direct marketer who specializes in developing new
ideas and methods on
Website Marketing & Home Business Secrets
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