How to choose Autoresponder properly.

Eugenijus Sakalauskas

 Why Autoresponders are a necessary part of your marketing  campaign?

In order to be really successful online businesses need  to understand what it is about the Internet that makes it  so appealing to customers. Autoresponders are the powerful marketing and customer  service tool that make your customers desire for instant gratification work to your advantage

Why is Following Up with Website Visitors Important?

Most website visitors don't order on the first visit.  They don't know enough about your offer to order the  first visit.  Busy with other projects.  Might not have the money to purchase immediately.  Still evaluating other products or services and  haven't made a decision yet.  Build brand awareness.  Build credibility and trust.  If you don't ask for your website visitors opt-in email  address when they visit and follow up with them or send  a newsletter to them you are losing a significant volume  of sales. Experts have shown that it often takes 7 or more  marketing exposures before prospective customers purchase.

 You'll find Autoresponders in all colours and flavours ;)  This article focuses on the features you need to look for when  shopping for an Autoresponder. Here's what you need to  look for.

 1. Easy to use control panel for setting up and managing  your responders :: If the control panel is difficult to  figure out and the instructions are sparse, you risk  sending out the wrong responses, in the wrong order to  the wrong people.

2. Multiple responders at an affordable price: One  unit just won't do. Even if you are only selling one product,  you are likely running more than one campaign. Each campaign  should have its own autoresponder. If you are paying over  $20 per month for less than 50 autoresponders, you are paying  too much.

3. Unlimited follow up messages from each autoresponder:  This really puts your business on autopilot. You can choose to  send out follow up messages once a month, once a week, or  once a day. Remember that it takes an average of 7 impressions  before you turn a prospect into a customer.

4. Multiple send addresses: This is a very handy feature if  you have more than one online business. You can send all your  autoresponder messages right from the same service and use  whatever company name and address you wish.

5. Signature file: Your signature file is one of your  most effective FREE advertising spaces available. Make sure  that your signature file is automatically included with each  autoresponder message. Your autoresponder should  automatically include your signature file the same way your  email program does.

6. Filters: This feature works the same as on your email.  If you don't want to receive mail from a specific address  or addresses, simply filter them out.

7. Redirect pages: Once your autoresponder has been  clicked on, and your message is on route to its recipient,  you can redirect your prospect to another page of your  site, a thank you page, or a new sales page, perhaps.

8. Form generator: Having the HTML code automatically  generated for a professional form takes all the hassle  out of form creation.

9. Pop up email capture device: Make it extremely easy for  your prospects to subscribe to your newsletter, eZine,  eCourse or eBook. With one click, your anonymous visitor is  transformed into a valuable subscriber. Your visitor simply  clicks "OK" on a pop up window and they are subscribed with  no forms to fill out.

10. Personalization: Your response rate to your email will  increase 30 - 70% by personalizing your messages. People are  more responsive to email that addresses them by name and  doesn't look like an advertisement.

11. Easy to manage database: Your autoresponder should  give you access to a feature rich control panel which makes  it easy for you to manage your customer lists. Functions  such as easy list back up, manual subscription and removal,  and the ability to keep separate lists in a single database,  all make your life a lot simpler and save you time at the  end of the day.

12. Simple import/export features: This is very important  when you are working with lists that you have developed over  a period of months or years. The ability to import and export  lists to and from other sources allows you to expose your  current lists to new offers quickly and easily.

13. Manual add/delete function: Since some email recipients  have difficulty understanding the unsubscribe function that  is standard with all autoresponders, you occasionally  receive unsubscribe requests in your other email boxes. As a  courteous, professional business owner, you need the ability  to remove these people from your lists manually to avoid  complaints.

14. Ability to send a one off message to your lists:  Sometimes, you have information that applies to everyone on  your lists. With a one off email message, you can alert all  of your prospects and customers about an important event  with one simple email message.

15. Message in text or HTML: Although the vast majority of  email users can accept HTML email, there are still some that  can't. By offering the capability of sending either plain text  or HTML email, all your bases are covered and your email can  be accepted by everyone.

16. Formatting: Some autoresponder servers are not configured  properly to send mail to all mail programs. If your formatting  is lost, and your message arrives as one big block of text,  the delete button becomes your prospect's best friend.

17. An affiliate or partner program that allows you to make  a sideline income: If you refer a few other people, you can  cover the cost of your own responders and make a little extra  spending money on the side. It's a nice little benefit.

18. How do you know that your autoresponder account is working  for you? Which of your ads is generating the most leads?  Your Autoresponders have to:  -View real time reports online or have them emailed to you   automatically at predetermined schedules.   -All report data can be easily exported in CSV for usage in   Excel spreadsheet reporting.   -Daily, weekly, and monthly new subscriber graphs.   -Sent newsletter statistics including # sent, undeliverables,   open rates, and click thrus.   -Subscriber ad categories.   -Geographic distribution including origin Countries, State,   City, Area Code, and DMA Code.   -View geographic subscriber distribution around the world   visually on a map.   -Follow up message open rates and click thrus.

 19.Ad Tracking: You put a good deal of time and effort into your marketing campaigns.  Autoresponders have to keep track of each campaign's success.   -Automatically track any type of ad, including e-mail, web,print ads.   -Track an unlimited number ad campaigns.   -Real time reports and statistics per ad category

 20. And finally, support: If you end up with an autoresponder  company that offers you little or no support, you could be  stuck with a problem or question for a long time with no  results.An autoresponder company offers a quality support feature, so this type of problem is taken care of immediately.

 

Eugenijus Sakalauskas E-Ezine - Free marketing recourses, website promotion tips http://ezine.pluginnetproefit.com/ Get FREE info: mailto: profitlist@aweber.com Unlimited Autoresponders & Newsletters 99.34% email delivered. Free support. http://www.aweber.com/?210341

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