PPC Advertising

Desmond Mantor

Pay-Per-Click advertising is a different form of search engine optimization. All you have to do is type in your keyword and you get a list of the most relevant sites if you are using search engines. But, by the side of these results you will see some other sites that have opted to use PPC advertising. Whenever you click on one of those PPC sites, the owner of that website will pay the search engine a specified amount of money. PPC advertising has some definite advantages such as:

It produces instant traffic. You have a very good chance of converting visitors to customers because they are already interested in the information, products, or services you offer on your site. While it might take months to build rankings with search engine optimization, PPC advertising gives you instant traffic to your site! While you don't have to pay anything for search engine optimization, you will be spending a lot of time and money to develop a site that performs superbly in the search engines. With PPC advertising you can get people to your site immediately.

PPC advertising also gives you complete control over your advertising budget. Basically, PPC advertisers bid on keywords. For instance, if you owned a motorcycle parts website, then you might bid $.10 on the keyword "hog parts". That means you are willing to pay the search engine a dime every time someone clicks on your site. If your budget was 50 dollars for the month, then 500 people could click onto your site before it disappeared from the rankings screen. The only catch is that you have to be the highest bidder to get the keyword. So, you do have to decide how much it is worth having targeted traffic visiting your site before placing a bid.

With PPC advertising you have the advantage of adjusting your strategy instantly. You can refine your website and keyword usage on the basis of information tracked by companies that offer PPC services. You need to improve your site, especially if you see people visiting your site but not buying anything. You can also know where they go on your site so you have a better idea of where to place ads and links.

The are really no downsides to PPC advertising. To have your website displayed on the first page of any search using keywords you have bid on is a huge marketing coup. Instant traffic means instant access to a targeted customer base. With complete control of your advertising budget, there are no worries about things getting out of control. Plus, with the feedback provided, you can immediately make adjustments and constantly increase the profitability of your site. PPC advertising is the most efficient means of marketing yet devised and an indispensable tool for website owners.

Desmond Mantor is the Sales and Marketing Director of [Have Traffic] (link: http://www.havetraffic.com) which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven more effective than pay per click traffic. If you have have any questions or comments about this article please visit http://www.havetraffic.com

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