How to Create Products and Make Money

Robert Kleine

Having trouble coming up with product ideas? Did you
 know that there is a product that you can create in as
 little as one afternoon?
 
 An interview is the easiest way to create a new product
 for you to sell online or off. By far! Let's talk about it.
 
 There are generally three ways to conduct an interview:
 
 In person (face-to-face interview)
 By telephone
 By email
 
 In this article I will be focusing on the "telephone"
 interview.
 
 Many beginners find interviewing a daunting experience and
 avoid doing interviews even when it could benefit a project
 they're working on or be a new product in itself.
 
 Beginners Tip: To overcome your nervousness practice, and
 then practice some more, on your family and friends before
 ever requesting your first "phone" interview.
 
 Below you will find a few tips for when the day arrives and
 you need to conduct THE INTERVIEW ...
 
 Tools you will need:
 
 Cassette Recorder Online Seminar Service (with recording
 capability) Notebook and Pen
 
 Background Research:
 
 Do your homework on the person before doing the interview.
 
 This could involve search engines, the library, and the
 who's who directory etc.
 
 Having some background knowledge will give you greater
 self-confidence and will help you to ask more interesting
 questions
 
 Interviews can be 10 minutes, 30 minutes, 1 hour or over
 the course of a month or more depending on the subject and
 the focus of the interview.
 
 When you make a time for the interview propose to take at
 least 30 to 45 minutes.
 
 Suggest to the person you are interviewing that they find
 the most comfortable place in their home or office to do
 the interview. Being comfortable and in their own
 environment will put them at ease and make the interview
 process much simpler.
 
 Preparing Questions:
 
 Rule #1 Don't ask stupid questions... ask questions based
 on the research you performed and on
 
 items of interest brought up during the interview.
 
 Prepare your list of questions in advance jotting down the
 questions and points you want to ask in brief heading form
 (they should be used only as a point of reference during
 the interview).
 
 Listen carefully and establish a relaxed style of
 questioning.
 
 Allow the questions to flow according to the context,
 glancing at your list to refresh your
 
 memory or fill a long pause in the conversation.
 
 Be open to new questions and new points raised during the
 interview. Flexibility in your interviewing style will
 allow you to pursue interesting or relevant
 
 sidelines as they come up.
 
 Don't worry about ending up with more information than you
 expected. If it's valuable information it will only make
 your audio product more valuable.
 
 If you are planning to use a cassette recorder, make sure
 you check the batteries, cassette tape and volume BEFORE
 you begin the interview.
 
 Always ask permission to record BEFORE the interview
 starts, and then get started on the
 
 interview. Few people object to being recorded but if they
 do, just use your notebook.
 
 Using a recording device helps establish an easy-going
 communication between you and the person you are
 interviewing as you are not constantly having to check your
 notes.
 
 There are very inexpensive cassette recorders that will
 hook directly up to your telephone and create a very good
 quality sound. There are also services on the Internet that
 will record the interview digitally which will save you
 time and expense in the end.
 
 Be careful when recording that you don't lose concentration
 as this will "deaden" an interview.
 
 Listen carefully to what is being said and be sure to
 understand the answers to your questions.
 
 If you don't understand an answer ask your interviewee to
 clarify their answer.
 
 If a person is evasive to a question or doesn't give an
 answer, ask the question in a different
 
 way and at another point in your interview.
 
 If someone gives "off the record information" turn the
 recorder off. Respect their right of
 
 privacy.
 
 Always guide the interview process, but don't dominate it.
 If the person strays too far from the
 
 subject at hand, then quickly guide them back.
 
 Always keep the recording on file in case someone should
 ever claim they have been misquoted.
 
 If the interview is likely to be in any way contentious the
 recording should remain in your file for
 
 at least a year or two.
 
 Using photographs of the interviewee:
 
 There are times when you may want to use a photograph of a
 person for the project you are
 
 working on. Photos of the person being interviewed make
 your sales page (if you are planning on
 
 writing a sales page for the Internet) much more personal.
 
 TIP: If you use photographs, always get a signed agreement
 before using them and as a safeguard for yourself have them
 sign a Model Release Consent
 
 form. There have been cases when a person's photo has been
 used without his/her prior
 
 consent and the person has sued for modeling fees, invasion
 of privacy, or for various other
 
 reasons.
 
 Note: For a variety of personal reasons some people may not
 want their picture to be used on
 
 the Internet. Always respect their request if this is the
 case.
 
 Ask open-ended questions:
 
 Asking open-ended questions instead of ones that invite a
 yes or no answer will give more interesting responses.
 
 These questions usually begin with who, what, when, where
 and how, and cannot be answered with a straight yes or no.
 
 Example: "When did you get into writing?" "what made you
 decide on this particular area of writing"? etc.
 
 This type of questioning sets the framework of the
 interview and is a useful tool when digging for significant
 information. (also you will have plenty of useable material
 at the end of the interview).
 
 Write up any information within hours of the interview if
 possible or at least within a day or so. You want to have
 the interview fresh in your mind.
 
 As a courtesy, offer to send the person you have just
 interviewed a copy of your article or the url to your web
 site and send them a free copy of your finished ebook or
 recording.
 
 To learn ALL the secrets of doing successful telephone
 interviews and profiting from them click on the link below
 and get yourself a copy of "Other People's Info". You won't
 regret it and you have absolutely nothing to lose. It's
 guaranteed! http://www.nichexplosion.com
 
 

About the Author: Robert Kleine has been marketing online
for over 5 years and is owner and webmaster of
NichExplosion http://www.nichexplosion.com

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