What Posting Articles Online did for my Google Page Rank in 90 Days

Dr. Lynella Grant

When I started submitting articles to ezines and directories
 I was happy just to get an occasional article written and
 widely posted online. I assumed that was the point. But I've
 since learned about equally important considerations--like
 the Page Rank of the site where it appears.
 
 Each article was written to inform and appeal to the human
 readers. Search engines were incidental in my mind. I wasn't
 systematic about submitting new ones on a regular basis so
 they built momentum. Nor was I careful to emphasize my
 website's keywords and principal theme. But I do now--it
 matters. Despite that, the articles already posted have been
 hard at work for me.
 
 My list of places for submitting keeps expanding. And it's
 further refined with every article posted. After a year and
 a half, that's a large list (nearly a thousand). And I'm a
 known quantity with sites and ezines that consistently post
 my contributions. My best-received article to date shows 181
 Google mentions (with their related incoming links).
 
 Starting from Zero Online Visibility
 I launched a new website mid-June, 2004, using article
 marketing as the primary traffic-building strategy  (Yellow
 Page Sage, getting your Yellow Page ad and website working
 together). The first article was a strong one, getting 135
 Google cites.
 
 Over the next three months I wrote and posted seven articles
 related to Yellow Pages or Local Search. The website also
 provided extensive information about Yellow Page advertising
 by other authors--making it very sticky and content-rich.
 
 Creating an Article 12-pack
 After they were submitted to my list, I combined those seven
 articles with five of my prior marketing articles - twelve
 in all (with a link to each article). Instead of offering
 them as onesees, I now send the whole batch (letting the
 receiver pick what they want).
 
 I prepared a letter offering the 12-pack, asking if they want
 to receive similar future ones. That letter is only sent to
 websites I've visited. I'd never offer it to a site unless
 there's a good fit. Sending out the 12-pack is an ongoing
 activity, and another way to expand my list. Some websites
 have posted the whole set - twelve return links from one
 letter!
 
 Surprise! Google Noticed me!
 Since I was busy getting the site polished and launched, it
 caught me by surprise that in two months my Google Page Rank
 was 3/10 (the first time I checked). And the following month
 it had climbed to PR 4/10 - without doing anything but post
 seven articles. I didn't yet realize it was getting extra
 mileage because of the strength of my list. So moving to PR
 5/10 can't be too far off, can it?
 
 Then I started paying serious attention to Page Rank--the
 posting site's AND mine. Page Rank shows the extra
 importance that Google gives to the number and popularity of
 websites linking to yours. Links from higher Page Rank pages
 elevate your Page Rank.
 
 Two Things I didn't Know When I Started Posting Articles
 First - I posted my articles to get website traffic and
 incoming links (via the Sig at the end of each article). I
 treated every article appearance as equivalent. But Google
 doesn't. All those articles appearing in high-Page-Rank
 directories were giving an extra boost to my score.
 
 So I've re-assessed my list. Websites with higher Page Rank
 are now my "A List." Articles that they publish are doing my
 Page Rank way more good than other places. Of course, I
 still need to post widely and pursue both types of links.
 
 Second - I didn't realize that the "Page Rank of a website"
 doesn't exist. Every page on a site has its own Page Rank.
 (Although there are ways to make every page on the website
 share the same Page Rank, it's not widely done.) So a home
 page with PR 7/10 that links to mine from a PR 3/10 interior
 page only provides a PR 3/10 link. That awareness influences
 who and how I link with other websites anymore. And it
 dictates the way I organize external links on my own
 websites.
 
 Get a Free a Page Rank Tool
 To assess other sites, you need a Page Rank tool. You can
 compare multiple sites at
      http://www.phplivesupport.com/google_pagerank.php
 
 Lilengine.com provides a free Page Rank Tool. Use theirs, or
 you can post it on your own website.
         http://www.lilengine.com/tools/pagerank-tool.php
 
 Articles Give your Ideas a High Profile all Over the
 Internet
 The benefits of article marketing are well documented. And
 if it can build your Page Rank as well, it's even a better
 use of your time. Start writing and posting articles that
 show your expertise. And start getting the traffic and
 attention you'd been wishing for.

--Dr. Lynella Grant [grant@promotewitharticles.com] (link: http://www.promotewitharticles.com)  (719) 395-
9450

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