Review On Google Adwords Select

Lalit Goklani

Google has introduced "Google Adwords Select"
  program which is extension of adwords program with cost per
  click formula. It is very effective compared to other cost
  per click programs.
 
  In other programs, you are required to maintain constant
  cost per click for each keyword you sign up. You are
  required to do lot of manual work to stay on top and come
  out paying less. For example, if you set a cost-per-click
  of 91 cents in order to appear in the top spot, and the
  advertiser in the second position reduced their price from
  90 cents to 70 cents, you would be paying 20 cents more
  than necessary in order to maintain your position.
 
  Google adwords select does not require you to do this, you
  simply set the same maximum cost per click in your control
  panel for all keywords and the Adwords will charge you
  lowest cost per click to maintain your position.
 
  Your ad position is also affected by the number of clicks
  you receive for a particular keyword. Your position is
  decided by combination of maximum click amount and number
  of clicks you received for a particular keyword. Thus,
  targeting specific keywords will cause your ad to appear
  higher on the page for the same price.
 
  If you choose bad keywords and set higher maximum cost per
  click, you may land up paying higher for the specific
  keyword. For example, you have set your maximum cost per
  click of $5 to stay at top all times and opted for
  "advertising" keyword but you have your ad pertaining to
  newsletter ads. This will result in your ad show up for
  phrase "advertising" with very few clicks and since you are
  ready to pay $5 to stay at top, Adwords may charge you $5
  per click!!. Also, Google has policy on clickthrough rate
  as well. Google says
 
  "You will receive an email if the last 1,000 ad impressions
  served to your campaign(s) receive fewer than five clicks.
  The email will describe the simple steps you can follow to
  improve the performance of your keywords and restore full
  delivery to your campaign(s). Please note that the AdWords
  automated performance monitor will continue to watch the
  clickthrough of your keywords, so if your targeting
  improvements don't work out, you will receive another
  email. If you need to restore full delivery a third time,
  you will be charged a $5 re-activation fee."
 
  You can judge your keywords and clicks very well if you
  have signed up with previous " Google Adwords" and noted
  the specific keyword response against impressions shown.
 
  According to me, good judgement and targeting specific
  keywords can give an edge over your competitors and save
  your pockets.
 
  Google Adwords Select : https://adwords.google.com/select

Lalit Goklani
Email Publication Search Engine : http://www.ezineadvertising.biz
Ezine Ad Co-op : http://www.ezinead.net
Ezines->Sell your advertising space
Advertisers->Find low cost ezine advertising solutions.

Posted by World Best Articles.com :: 3:14 AM :: ---------------oOo---------------